A major communications project for 2013 included the creation of fresh, search optimised content for the new website which was launched in February 2014 launch in consultation with the international SEO authority – SearchForecast.

What is Hummingbird?

The August 2013 Google ‘Hummingbird’ algorithm update resulted in 'conversational search' queries having a major effect on website rankings. As a result of the update, Google ranks websites with fresh content and answers to questions higher in search results.


With online search patterns become more sophisticated, consumers are asking direct questions such as 'What's the closest place to buy the iPhone 5s to my home?' or 'How do we choose the right real estate agent' and bypassing websites without personalized answers within the website content. First National's rapid response to international technology changes underpins a groundbreaking new website with engaging content that will lead the Australian real estate industry in 2014.

Ideas are not found, they are mined from advanced quantitative analytics filtering, created through words, inspired by sharing and captured through collaboration.