“Zscaler redesigned thier website, added new content and optimized globally with SearchForecast. They are experts in understanding it across the web and mobile. Lead gen at lower costs with better targeting comes from their laser focus on analytics.”

David Downing, CMO, Zscaler

Business Challenge

Zscaler operated within the rapidly growing cloud security and enterprise cybersecurity sector during a period where search competition was intensifying globally.

The company required a more structured SEO strategy to improve visibility for enterprise cybersecurity searches, cloud security terminology and emerging zero trust-related search demand. As the website expanded internationally, scalability became increasingly important across multiple TLDs, regions and languages.

The challenge involved balancing technical cybersecurity messaging with enterprise lead generation, international SEO requirements, website scalability, content discoverability and competitive search positioning. At the time, many enterprise technology companies were still early in developing structured SEO programs for large-scale content and lead acquisition.

SearchForecast Solution

SearchForecast provided SEO consulting and optimization services focused on improving search visibility and lead generation opportunities across the Zscaler website.

The engagement included enterprise keyword research, competitor positioning analysis, keyword planning, search intent mapping, website architecture recommendations, lead generation SEO planning, copywriting support, international SEO considerations and multi-TLD translation analysis.

SearchForecast analyzed competitor search positioning across cloud security and enterprise networking markets to identify keyword gaps, content opportunities, high-intent enterprise search phrases and scalable search categories.

Detailed keyword planning frameworks were developed to support product pages, solution pages, enterprise landing pages, educational content and regional content expansion. The project also involved reviewing website architecture and content structures to improve lead generation pathways, search crawlability, content hierarchy, internal linking, topical relevance and enterprise conversion journeys.

As Zscaler expanded internationally, SearchForecast reviewed translation workflows and multi-TLD considerations to help align regional content with localized search demand and international SEO best practices.

Copywriting recommendations were also provided to help align technical cybersecurity terminology with how enterprise users searched online, ensuring content better matched search intent while supporting conversion-focused landing pages.

Key Benefits

The project helped improve enterprise keyword targeting strategy, visibility against competing cybersecurity vendors and lead generation-focused SEO architecture. It also established scalable keyword planning frameworks, improved international SEO planning and strengthened alignment between technical messaging and enterprise search behaviour.

The engagement helped improve website structure for enterprise search discoverability while creating stronger long-term foundations for future organic search growth within highly competitive global technology markets.