“SearchForecast guided us through keyword analysis, competitor positioning reporting of our competitors, content development and production of pages designed to help strengthen our presence in search engines. We can see positive results from this keyword content initiative which is driving marketing qualified leads for our business.”

Tyron Ball, CEO, SoftTech

Business Challenge

For over 25 years, Soft Tech has built a global software business for the fenestration industry. With a leading platform in windows and doors software deployed during the design, estimation and manufacturing process, Soft Tech has multiple market segments across multiple countries.

To target these niche markets, a content strategy was required to reach customers that are often hard to find through traditional marketing.

SearchForecast Solution

SearchForecast created a series of highly optimized content pages based on high ranking keywords that targeted lifecycles and personas of prospective customers.

Discreet competitor analysis was undertaken to determine volume search queries in different countries and specific phrases targeted in rich content.

Key Benefits for SoftTech

• Multiple Page 1 listings on Google.
• Increase in traffic from various geographical regions.
• Improved onsite engagement and lead generation conversions from qualified traffic.