“SearchForecast intelligence took us to multiple Page 1 listings on Google for our 30 motels – a result which ensures our properties are always a choice for our online customers.”
Grant Clonan, General Manager, Sundowner Motor Inns
Business Challenge
Sundowner Motor Inns has over 30 motels. With online bookings being made with accommodation aggregators, Sundowner Motor Inns required a new website and online reservation system that could be integrated with the best practice principles of search engine optimization.
SearchForecast Solution
SearchForecast rearchitected the Sundowner Motor Inns website to ensure it was rich in high pay per click keywords and consistent with Google and Yahoo! search engines.
SearchForecast redesigned the front end website to maximize usability whilst each webpage utilized the keyword density analysis to ensure correct content measures were applied across the site.
A unique search engine optimization strategy focusing on motel features and coupled with acquiring motel location domain names ensured local indexation by search engines.
Key Benefits for Sundowner Motor Inns
- Multiple Page 1 listings on Google and Yahoo! for location + motels.
- Increase in traffic via motel destination navigational links and generic URLs.
- Benefits from using SearchForecast’s
keyword discovery tool in order to find new keywords to optimize their website content.