Search is changing rapidly. Customers are no longer relying solely on traditional Google search results to research companies, products and services. They are increasingly asking ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot and Google AI-Overviews search experiences for recommendations.
An AI Search Audit from SearchForecast analyses how your business appears across these emerging discovery platforms and identifies opportunities to improve your visibility, citations and recommendations.
Traditional SEO audits examine rankings, keywords, backlinks and technical website performance. An AI Search Audit goes further by examining how artificial intelligence systems understand your business, which sources they rely upon and whether your brand is being surfaced when customers ask relevant questions.
One of the most important questions businesses should now be asking is simple: what does AI know about us?
SearchForecast analyses how leading AI platforms describe your organisation, products, services, locations and areas of expertise. We examine whether your brand is being mentioned, which competitors are appearing instead and which external sources AI platforms are using when generating their answers.
This provides a clearer picture of your current AI search visibility and the gaps preventing your business from being discovered.
Your competitors in AI search may not necessarily be the businesses ranking directly above you in Google.
Generative AI platforms gather information from websites, publishers, directories, reviews, forums, social platforms and other trusted sources before constructing responses.
SearchForecast identifies which companies are consistently being recommended for commercially valuable questions and investigates why those brands are gaining greater visibility.
SearchForecast reviews the structure and content of your website to understand how easily AI systems can discover, interpret and contextualise your information.
This includes website architecture, content quality, entity consistency, structured data, internal linking, FAQs, product and service information, location content and machine-readable publishing structures.
We also assess whether important information about your organisation is consistent across your broader digital footprint.
An AI Search Audit is designed to produce an actionable roadmap rather than simply another marketing report.
SearchForecast identifies changes that may improve visibility across ChatGPT, Gemini, Google AI Overviews, Perplexity, Claude, Copilot and other emerging AI discovery platforms.
Recommendations may involve improving existing content, developing new content, strengthening authority signals, implementing structured data, improving third-party citations or creating information designed specifically around conversational queries.
AI search is creating an entirely new layer of digital visibility.
Businesses that understand how AI systems discover, interpret and recommend brands will be better positioned as consumer behaviour continues to change.
SearchForecast combines more than 20 years of search experience with specialist AEO and GEO expertise to help organisations understand where they stand today and what they need to do next.
An AI Search Audit is the starting point.