With Google reducing the ‘local pack’ to displaying only three websites on mobile devices, the need for ‘hyper local’ search engine optimization has intensified.
Optimizing for hyper location is critical as Google uses the IP address of the visitor from their mobile device when deciding which results to return.
SearchForecast has designed, architected and published thousands of highly optimized web pages to target local customers in suburbs, towns, cities and regions.
Our clients have hundreds of retail stores that are dependent on traffic for customers walking through the front door.
From ensuring local keywords are included in any search engine optimized website to creating sectional pages for cities, states and regions to maps, driving directions and opening hours, SearchForecast has a dedicated focus on ensuring on site navigation is quick and easy for users.
It is also vital to have relevant local content to ensure there is the identifiers for Google’s crawlers to return the appropriate pages.
With the majority of users accessing websites from mobile phones and tablets versus desktop, the importance of design including store information that is readily accessible is critical.
We ensure that citations on the website are consistent with Google My Business pages, Facebook Location Pages and other directory listings – all necessary ingredients to having high search rankings for local search queries.
