“SearchForecast’s global expertise in online dating ensured the keyword selection and content architecture covered countries, cultures and customer segments that we had not previously considered. This improved our website navigation, user experience as well as expanding keywords Speed Date is indexed in search engines globally.”

Simon Tisminezky, CEO, Speeddate.com

Business Challenge

Based in San Francisco, Speeddate.com has grown rapidly with the global popularity of ‘speed dating’ – the newest form for online singles to find compatible partners. To capitalize on users visiting from across the world, Speeddate.com needed to optimize in foreign search engines and provide greater website usability for visitors.

SearchForecast Solution

SearchForecast provided critical keyword analysis, prioritizing high traffic keywords together with community and geographical keywords to maximize search engine optimization.

SearchForecast expanded the website, segmenting content into sections by status (Divorced Singles), preferences (Non-Smoking Singles) and culture (Latino Singles).

Key Benefits for Speeddate.com

• Expansion of keywords to accommodate indexation in foreign search engines.
• Increased number of pages with Google PageRank of 4/10.
• Page 1 rankings on dozens of targeted keywords.