“SearchForecast search engine optimization software resulted in our website achieving multiple Top 10 listings on Google and Yahoo!”

Dan Dulick, Vice President – Product Planning/Marketing, Aurema, Inc.

Business Challenge

Aurema, a leading software provider of application resource management solutions, had published their website using an off-the-shelf content management system developed by a web design company in New York.

As with most CMS systems, there was a focus on publishing and not visibility in search engine results pages, as the website didn’t appear on frequently typed-in phrases such as Citrix optimization, virtual server utilization, server consolidation projects, and managing application performance.

SearchForecast Solution

SearchForecast’s keyword discovery tools and content optimization solution were deployed to update the entire Aurema website. This required importing the complete website into SearchForecast, which automatically assigned optimized keywords on each page and measures keyword density.

Key Benefits for Aurema

• Top 10 rankings on many keywords in Google and Yahoo!
• Automation of Keyword Link Management in the SearchPublish system.
• Reduction in Pay per Click advertising costs.