“SearchForecast provided immense value in both understanding Pay Per Click and how SEO can reduce spending on Google as well as redesigning our publishing logic and ensuring keyword relevancy across the entire website. We rank on page 1 for key terms such as ‘event management software’ which is excellent.”

Kimberly Enright, VP Marketing, Certain Ltd.

Business Challenge

Certain, a leading software provider of event management software solutions, were looking to reduce Pay Per Click advertising and increase organic results in search engines such as Google and Yahoo! with visitors coming from Australia, England, USA and Europe.

SearchForecast Solution

SearchForecast’s search publishing expertise provided critical advice on word frequency on competitor websites, structuring URLs, meta tags, keyword density and semantic relevancy of linking within the website. A thorough review of the referrer traffic, creative, click streams provided key insights on how the site was restructured to create a search engine friendly website.

Key Benefits for Certain Software

• Page 1 ranking in Google and Yahoo! for keyword terms such as “event management software”.
• 50% reduction in Pay Per Click costs.
• Social media optimization and marketing strategy.