“A great result and a fantastic increase in keywords in the top 100 positions 2021 YoY including the Top 10 positions. Thank you to SearchForecast for the excellent work in SEO over the last 18 months.”

Tania Johnston, Group Digital Marketing Lead, Super Retail Group

Business Challenge

SuperCheapAuto.com.au is a leading Australian automotive parts and accessories retailer with 300 stores. Stocking over 1 million stock units, the SuperCheapAuto.com.au website navigation menu and site architecture required to be revised to ensure rankings on high volume search queries.

SearchForecast Solution

SearchForecast crawled competitor websites and reverse engineered their site architecture, de-duplicating tens of thousands of keywords to provide new keywords for SuperCheapAuto.com.au.

Replication of competitor website architecture using Python scripts and crawling techniques proprietary to SearchForecast allowed SuperCheapAuto.com.au to visualize which keyword phrases were missing from their website.

Key Benefits for SuperCheapAuto.com.au

  • User Sessions increased 5.77% in 2021 vs 2020.
  • Bounce rate was improved by 12.38% in 2021 vs 2020.
  • Top 100 keyword total in organic search engine results increased 122% in 2021 vs 2020.

 

For a demonstration of the managed content services and customer testimonials, please contact us today.

Optimization Solutions
Case Studies
Client Testimonials

SearchForecast's video optimization clients include Toughestphone.com, Speeddate.com and the BBC iPlayer which has tens of millions of viewers each month.

“

With SearchForecast's guidance and industry expertise, we implemented the names of television shows and radio programmes by keywords in meta tags and URLs for the BBC iPlayer site and have seen higher rankings in search engines.

”
A
Anthony RoseHead of TechnologyBBC Media & Technology