“Sportingbet commissioned SearchForecast for many years to optimize our websites. With thousands of visitors finding the website via natural listings in search engines such as Google, this is providing cost effective traffic to the Sportingbet website from qualified prospective customers looking to place a sports bet.”

Ken McKenzie, VP Marketing, SportingBet

Business Challenge

Sportingbet Australia is Australia’s biggest bookmaker. Sportingbet offers online betting on Sports and Racing events. Safe and secure, Sportingbet is licensed in Australia and is part of Sportingbet plc, the world’s largest online bookmaker.

Sportingbet have hundreds of affiliate websites that help drive traffic and prospective customers to the Sportingbet Australia website. Management had identified one competitor who was ranking higher in organic results pages of search engines and required an online strategy.

SearchForecast Solution

SearchForecast were commissioned to provide keyword analysis and information architecture to help in the rebuild of the Sportingbet website to ensure search engine compliance.

Key Benefits for Sportingbet

  • Increase in website traffic up 15% over 12 months.
  • Increase in traffic to key Group races, football and cricket sporting events as well as Entertainment bets.
  • 30% increase in keyword referrers from Google.

For a demonstration of the managed content services and customer testimonials, please contact us today.

Optimization Solutions
Case Studies
Client Testimonials

SearchForecast's video optimization clients include Toughestphone.com, Speeddate.com and the BBC iPlayer which has tens of millions of viewers each month.

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With SearchForecast's guidance and industry expertise, we implemented the names of television shows and radio programmes by keywords in meta tags and URLs for the BBC iPlayer site and have seen higher rankings in search engines.

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Anthony RoseHead of TechnologyBBC Media & Technology