Video Optimization involves similar Search Engine Optimization (SEO) processes yet requires an understanding of video in order to maximize search engine rankings.
There is a lot to unpack and explain about how best to optimize content in and around video, which platforms to use, encoding, transcripts and meta data.
SearchForecast has worked with some of the largest video sites in the world and bring intricate details and insights for clients wishing to optimize video for search engines.
SearchForecast’s video optimization score provides video publishers with a self service diagnostic tool to identify the correct elements required on a website to ensure video’s receive higher indexation.
“SearchForecast provided an extensive 12 month search engine optimization for the BBC iPlayer. The insights provided to over 40 team members inside the BBC Digital Media division was very insightful, providing tactical action points for developers and designers to implement across television, radio and print sections of the site”.
Anthony Rose, Head of Technology, BBC Future Media & Technology
