100% of our business is referral-based. Good help is hard to find, which is why clients consistently refer SearchForecast to other businesses, founders and enterprise teams.
We use the words “cost per acquisition” every day when analyzing website traffic, measuring organic and paid acquisition channels, reviewing conversion percentages and ultimately improving return on investment.
Quantitative analysis of traffic, conversion systems and user behaviour is deeply embedded into our DNA across websites, mobile websites, ecommerce systems and applications.
Unlike many agencies that focus only on rankings or outsource technical work, SearchForecast combines technical engineering, analytics, website architecture, AI-readable content systems, structured data, ecommerce systems and conversion focused strategy into a unified digital growth approach.
Our experience spans hundreds of websites, enterprise SEO implementations, ecommerce platforms, database publishing systems and AI-ready digital infrastructures operating across Australia, New Zealand, the United States, the United Kingdom, Europe and Asia.
SearchForecast was founded by Marc Phillips, a long term technology entrepreneur, venture capitalist, author and systems thinker whose work spans software systems, AI visibility, venture capital, marketplaces, internet infrastructure and digital publishing.
Marc is also co-founder of Arafura Ventures, a Silicon Valley venture capital firm focused on early stage SaaS and technology companies. This broader commercial and investment background gives SearchForecast a strategic perspective that extends well beyond traditional SEO agencies.
Over the past two decades, SearchForecast has worked with startups, retailer networks, global technology brands, ecommerce retailers, media organizations and enterprise software businesses, online travel businesses, cybersecurity companies, financial services platforms, healthcare and health technology companies, SaaS providers, wine marketplaces, commercial property groups and more.
Today, analytics platforms, SEO crawlers and AI analysis tools have become increasingly commoditized. Thousands of businesses now have access to low cost software capable of generating reports, audits and keyword lists.
The market is flooded with tools. What remains rare and valuable is not access to data itself, but the ability to correctly interpret it, prioritize it and understand what actions actually drive commercial outcomes.
That is where SearchForecast differentiates itself. Experience, strategic judgement, systems thinking and pattern recognition developed across more than two decades cannot be replicated by automated reporting tools alone.
Knowing which problems matter, which opportunities are commercially valuable and how search ecosystems are evolving requires human expertise developed through years of working across different industries, international markets, algorithm shifts and technology cycles.
SearchForecast’s philosophy has always been heavily analytics driven, but never tool dependent. We believe websites should not simply look attractive, they should be architected around measurable search behaviour, user intent, discoverability, conversion pathways and scalable content systems.
We have long focused on what we describe as “design by analytics,” where information architecture, navigation structures, content systems and technical performance are informed by real world behavioural data interpreted through commercial experience.
The company has consistently worked ahead of major industry shifts. SearchForecast operated through the rise of online advertising, ecommerce SEO, mobile search, entity based search and now AI native discovery systems. Today, businesses must optimize not only for search engines, but also for AI assistants, conversational interfaces, recommendation engines and AI-commerce ecosystems.
This requires a much deeper understanding of authority systems, entities, structured content, trust signals and machine readable digital infrastructure.
Importantly, SearchForecast combines long term historical experience with forward looking AI strategy. Few firms have operated continuously through multiple generations of internet evolution while remaining technically relevant across search, ecommerce, AI systems, digital publishing and machine readable content ecosystems.
That combination of deep technical capability, international experience, commercial understanding and AI-search expertise is what makes SearchForecast different.