Case Studies
Tools & Products

"SearchForecast's keyword analysis platform to find new keywords and their out of the box thinking provided new content ideas we never knew customers were interested in."

Ann Ruckstuhl, VP Marketing, LiveOps Inc.

Services

"Zscaler redesigned thier website, added new content and optimized globally with SearchForecast. They are experts in understanding it across the web and mobile."

David Downing,
CMO, Zscaler



Architecting & Website Design By Analytics Insights

SearchForecast design and build websites differently to traditional creative agencies. Deep analysis of data analytics combined with fast loading images and database design drive onsite engagement and conversion. Our technical experience of 25 years and insights from our global client base is a distinct advantage that underpins our unique approach to designing and building optimized websites.


Fast Website Design Using Mobile Centric CSS

Need to optimize your website for mobile but don't have the time? SearchForecast's mobile site optimization guide provides recommendedations for best practice using mobile centric CSS (style sheets) and actual code to implement.

Download your guide to recommendations for websites optimization for mobile devices using mobile centric CSS.


Page Speed Optimization

SearchForecast's website optimization services focuses on optmizing page speed. Download and read practical tips how to increase search engine indexation and crawling by increasing page speed of websites loading on users computers and mobile devices.

Download your guide to understanding page speed optimization.


Implementing Rich Snippets, Schema Mark Up Via Google Tag Manager

Implementing Rich Snippets requires a specialist technical team. SearchForecast assists clients in setting up Google Tag Manager, choosing which Schema tags to mark up using JSON-LD and where necessary changing the html code on the webpages. There are multiple mark up techniques and SearchForecast can demystifies it for clients, ensuring higher rankings in search engines for e-commerce SKU prices, store listings, ratings, videos and blog posts.


Content Partnerships - Houzz

SearchForecast sets up and manages content partnerships. Sourcing and negotiating content in vertical industries is essential for Google to recognize domain authority. SearchForecast advises clients on the optimal mix of content, keywords, links, images and social media promotion of these links. Content partnership discussions require experience in both keyword linking and content management systems. Recent partnerships include Houzz.com based in Palo Alto, California.


Content Optimization

SearchForecast's keyword tool generates new keywords after crawling competitors websites. Combined with keywords from on site search, SpyFu, SEMRush and other tools, SearchForecast builds content persona profiles for each customer segment. All SearchForecast clients are provided with optimized content.

Download your guide to Copywriting for Search Engines.


TV Attribution - Analyzing Television & Mobile Search Correlation

Do you know how much of your television advertising spend drives search queries and website visitors? SearchForecast works with Google and delivers Adometry solutions to national advertisers. Adometry is a Google product that helps measure the causality between television advertising and search queries. For brands advertising on TV, this allows them to see the impact of their creative and messaging both during and post television spot buy times. What is more interesting is that Google can then correlate these search queries to website visits to not only a brand site which advertised on television but their competitors sites as well.

Download your guide to TV Attribution


Google Maps - More Powerful Updates

Google Maps is a powerful feature for websites and a trusted optimization component. Utilizing Google Maps is very important for geo based websites in retail, travel and consumer services. SearchForecast has managed many clients premium level integrations of Maps and created forward thinking optimization content based around Google Maps. Download this presentation on how to benefit from Google Maps released recently by Google.


Instructions on Setting Up Google Webmaster Tools

SearchForecast sets up and manages Webmaster Tools for hundreds of clients globally.

Download this presentation on Google Webmaster Tools to learn the simple steps to accessing further insights, website diagnostics and how to measure your website indexation on Google.


Facebook Location Pages

For retailers, setting up retail store location pages on Facebookfor each store under a central head office account requires a Facebook Business Manager status. SearchForecast will provide guidance and set up of the necessary Facebook account, import all store citations and advise on how to create local based advertising for each store from within Facebook Advertising console.


Update: How to Implement Twitter Meta Tags

Implementing Twitter Meta Tags is important for all websites. Twitter meta tags are simple to implement and require them to be placed on webpages and then validated. SearchForecast can guide businesses in how to maximize search engine rankings by leveraging Twitter Meta Tags.


Watch the SearchForecast / Zscaler Webinar

Watch this webinar that shows the SearchForecast working methodology of how ZScaler.com was optimized.




Ideas are not found, they are mined from advanced quantitative analytics filtering, created through words, inspired by sharing and captured through collaboration.