"SearchForecast advanced our customer acquisition by tens of millions of dollars in credit cards, accounts, deposits and personal loans by increasing the exposure in the organic rankings of Google and Yahoo!"
St.George is Australia's fifth largest bank and one of the top 15 publicly listed companies in Australia, employing over 7,500 people. With online spending increasing, management required competitor benchmarking and a solutions approach to increasing the organic search engine rankings for credit cards, deposits, accounts and personal loans business units.
SearchForecast was chosen in a competitor tender by St.George Bank as the database of over 150,000 domains provided updated monthly competitor information which is accessible to the entire organization. The St.George Bank website made significant changes to their website ensuring there were search friendly identifiers on all pages to increase indexation in the Google and Yahoo! Cache.
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