"SearchForecast created and implemented SEO pages for Golden Casket using their SearchPublish content management solution for search engines - subsequently resulting in Number 1 Google Rankings for high traffic searches and increasing the Google Ranking of our landing pages. The contribution of SearchForecast to Golden Casket has been invaluable."
Brendan Hodgkinson, Internet Manager, Golden Casket Lottery Corporation
Golden Casket is wholly owned and heavily regulated by the Queensland Government of Australia. Golden Casket hold a licence (issued by the Queensland Government of Australia), to legally sell lottery products in Queensland (including online). Golden Casket only sell lottery products to Queensland residents (they do not sell overseas, nor to residents of other Australian states).
Golden Casket markets the well-known brands of Gold Lotto, Oz 7 Lotto, Powerball, Instant Scratch-Its, The Pools and Casket which are an everyday part of Queensland life. With Golden Casket offering customers the opportunity to buy entries online, direct from the Golden Casket website, management were seeking to extend the distribution of the website and increase the number of pages being listed in the organic results pages of search engines.
SEO pages about gifts, special days, holidays, luxury items such as jewellery, furniture and homes were created using SearchForecast?s Content Optimization Solution. Within 30 days of launching the new SEO pages, SearchForecast were able to demonstrate increased visitors to the Golden Casket website found by landing on the newly created 100 pages.
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