Our management have experience in competitive intelligence and enterprise software with leading corporations throughout the world.

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Marc Phillips - Founder & CEO
Marc Phillips is the Founder & CEO of SearchForecast which provides, search engine optimization, a keyword optimization and word analytics software platform which empowers hundreds of organizations globally to manage keywords and content across their content in order to achieve higher rankings in search engines.

With over 20 years experience in online analytics, online advertising and search engine techniques, Marc oversees the management of hundreds of global clients. Marc’s previous online research company, APT Strategies was founded in 1993 and sold to Jupiter Research (NASDAQ: JUPM) in 1999.

Marc was a founding shareholder of Australia's leading affiliate company - Commission Monster and initial shareholder of Viva9, acquired by Blue Freeway Ltd in 2007.

With the video YouTube phenomena in 2006, Marc became a founding shareholder of Silicon Valley-based GlanceGuide Inc, an early pioneer of online video metrics firm which was acquired by The Nielsen Company (NYSE: NLSN). Read more at TechCrunch. His passion for travel and finding where locals go landed Marc as a shareholder of Localyte.com, an online travel community acquired by NileGuide Inc. in 2010.

Marc was the sole investor and hands on advisor to WebIP, leading the team who designed and architected the online brand management solution which manages over 25,000 domain names for 150 corporate clients. In 2014, NetNames Ltd. acquired WebIP.

Since 2011, Marc co-founded & serves as a Managing Partner for Arafura Ventures, a Silicon Valley based venture capital firm and serves on the Board of Directors for Contivio Inc.

Marc holds a Bachelor of Commerce (University of Melbourne), has authored 6 books inlcuding 'Successful eCommerce', The World's Best Online Advertising Campaigns and 'Inside Silicon Valley: How the deals get done'. Marc lives and works in Palo Alto, California.


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Andrew Shotland, VP Local Optimization

Andrew has extensive experience in the strategic and operational issues surrounding SEO. He has worked on some of the top brands on the Internet including: LATimes.com, NYDailyNews.com, NBC.com, Friendster.com, Cox Communications, Insider Pages and many more. Andrew has over 15 years of experience in the Internet. He was a founding member of NBC’s Internet group and is a former GM of NBC.com. Most recently he was VP Business & Product Development at Insider Pages, a leading local social search engine which was acquired by CitySearch. Andrew ran Insider Pages’ SEO program which currently generates over 6 million monthly unique visitors via SEO.

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Richard Andrus - VP, Client Services & Channels
Richard is responsible for furthering our partner strategy and making it easy for partners to use and sell SearchForecast services. Richard has over 10 years product management and sales experience at XO Communications and GTE Internetworking. Richard has an MBA from Cal State East Bay.
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Raymond Norwood - VP, Digital
Raymond started his career is Sales with Yellow Book USA. Ray was previously in enterprise sales at One Commuications - the largest privately held Competitive Local Exchange Carrier & XO Communications (NASDAQ: XOHO). Ray holds a BA in English Literature from Arizona State University. Ray lives in New York.

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Assaf Igell - VP, Affiliate Marketing & Media
Assaf was previously an analyst at iGaming in Israel with over $1.5MM monthly ad-spend. Assaf co-founded Syntryx Inc., a competitive intelligence search engine. Assaf manages traffic of tens of millions of dollars across paid search, affiliates (CPA) and social media. Assaf lives in San Francisco.
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Tania Johnston - VP, Australia
Tania spent 10 years in e-learning as Channel Manager for Skillsoft Australia and SelfCert, a company that was purchased by Seek Ltd. which is now known as Seek Learning. Tania launched the franchise called 'Its Just Lunch' into Australia.
Photo OfRiyaz Lakhani
Riyaz Lakhani - VP, Technical Services.
After finishing his engineering in 1993, he went to England to pursue a diploma in Business Management. Riyaz was a practice head at Cybage Softwares Pvt. Ltd, where he handled the accounts of the EMEA region. He manages the offshore division of Searchforecast India and handles a team of 50 engineers.

Eytan Elbaz - Advisor
Eytan was a founding member of Applied Semantics which created AdSense. Google acquired Applied Semantics for $102M. Eytan was formerly the Head of Domain Channel at Google until 2008. Eytan lives in Los Angeles, CA.

Drew Ianni - Advisor
Drew is currently the Chairman of APPNATION, a conference on apps and the mobile ecosystem. From 2007 to 2010, Drew Ianni was Global Conference Chair of ad:tech and was previously CEO of @mosphere, BBDO's digital marketing division.
Drew was previously an Equity Analyst at Lazard Freres & Co and an online advertising analyst at Jupiter Research in New York. Drew lives in New York City.




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