"Choice completely redesigned our website using search engine optimization intelligence and this significantly increased not only our visitors per month but our qualified leads. SearchForecast intelligence was critical in increasing our Google rankings and provided a platform to truly understand search engine optimization."

Paul Long, General Manager Marketing, eChoice


Business Challenge

eChoice, a leading online home loans, had grown successfully for 7 years with a website that was limited to search engines due to frames and a Secure Socket Layer home page (i.e. https://). As organic search rankings declined and pay per click prices soared to record levels, management required a search engine friendly website.


SearchForecast Solution

SearchForecast's search intelligence solution was licenced by eChoice to understand how their competitors were ranking in search engine optimization. eChoice were then able to redesign their website based on an understanding of how search engines index content and the necessary keyword density required in search engine copywriting. In association with eChoice, a revised information architecture was produced and new layout designed to maximize search engine optimization.


Key Benefits for eChoice

  1. eChoice won the 'Best Internet Presence' at the 2006 Australian Mortgage Awards.
  2. Unique visitors increase dramatically within 6 weeks of relaunching website
  3. Google and Yahoo! return Top 10 rankings on many keywords in Google and Yahoo!
  4. Inclusion of keywords in website addresses and domain ownership analysis
  5. Use of generic URLs to protect intellectual property rights.

For a demonstration of the managed content services and customer testimonials, please contact us today.



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Ideas are not found, they are created through words, inspired by sharing and captured through collaboration.