"Choice completely redesigned our website using search engine optimization intelligence and this significantly increased not only our visitors per month but our qualified leads. SearchForecast intelligence was critical in increasing our Google rankings and provided a platform to truly understand search engine optimization."
Paul Long, General Manager Marketing, eChoice
eChoice, a leading online home loans, had grown successfully for 7 years with a website that was limited to search engines due to frames and a Secure Socket Layer home page (i.e. https://). As organic search rankings declined and pay per click prices soared to record levels, management required a search engine friendly website.
SearchForecast's search intelligence solution was licenced by eChoice to understand how their competitors were ranking in search engine optimization. eChoice were then able to redesign their website based on an understanding of how search engines index content and the necessary keyword density required in search engine copywriting. In association with eChoice, a revised information architecture was produced and new layout designed to maximize search engine optimization.
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