"SearchForecast intelligence took us to #3 position on Google.com.au - a result that required our organization to restructure our website using best practice principles of search engine optimization."
Suzi Cowperthwaite, eMarketing Manager, First National Group of Independent Real Estate Agents.
First National Real Estate has grown to be Australasia's largest and most successful independent real estate network, with over 570 offices across Australia and New Zealand. Close affiliations with international networks in the USA add a worldwide service to members and clients. As competition from online real estate aggregators was impacting phone enquiries and property seekers were using search engines to find properties for sale and rental, management required a search engine friendly website.
Using SearchForecast's comprehensive competitor intelligence solution, First National were able to rearchitect and design their website to maximize rankings in search engines as well as ensure an efficient website that allows users to focus on property searches. A unique search engine optimization strategy combined state, regional and suburb locations to promote inter-linking and backward linking throughout the website.
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